Writing SEO Optimized Content
After you construct the Basic SEO Optimization Requirements, you are ready to write the content of your web page. It is important to note that every search engine algorithm change has the potential to change the SEO optimization process. This is why it is important to stay up to date with recent and upcoming changes to your targeted major search engines. Now, lets take a look at the most important rules to follow when writing SEO optimized content:
Page Link Structure – Your page's link structure should have your main selected keyword that pertains to the content of the page. This keyword should also be in the pages keyword meta tag as well. For example, a proper keyword rich page URL should look something like this: www.yoursite.com/how-to-tie-a-tie
H1 Title – Your H1 page title should utilize the same title as your custom meta title within the head of your page. This ensures keyword consistency and reiterates your keyword to search engine spiders.
First Paragraph – Your first paragraph of written content is important on every page of your website. Your keyword(s) should be used at least one within your first paragraph, but not over used.
Synonyms – It is important to use synonyms and related keywords of your main targeted keyword(s). This improves relevancy and also can provide additional long tail keywords which could increase your search engine exposure.
Links – Ensure you are not using too many links on a single page. Your amount of unique content should be a delicate balance between the number of outgoing links on your page. No more than 1 link should be used per content paragraph.
Content Length – Content length is very important and should not be taken lightly. Search engines may not rank your page well if you only have a paragraph of content. This shows that your page may not be thorough and provide enough information for potential visitors. Each unique page of content on your website should be no less than 350 words.
Keyword Usage – You must be careful with how often you use your target keyword(s) within your content. Your keyword(s) should not make up any more than three percent of your total content. Over using keywords can result in punishment from search engines in the form of rank dedications. Recently many sites were hit hard because of this algorithm content update.
By utilizing all of the above optimization rules when creating or updating your existing website, you will better please search engines and you will be rewarded with higher placement within search results. You should always be trying to improve the content of your site by updating existing content to add new relevant keywords, or by regularly adding new pages of content to your website.